UK and international media planning and buying services
Fox Media buys media space and airtime in all British and many international media sectors. Our objective in each case is to maximise media value on behalf of our clients, consistent with agreed media objectives. Depending on market conditions, this can mean using a mix of volume discount, contract and/or short-term buying.
In the TV marketplace, we have vast experience of buying campaigns of all sizes and budget levels. In press, we use many means of maximising discounts, drawing on decades of experience in all areas of the marketplace.
Where appropriate we seek group deals, short-term buying opportunities and/or 'added value' positions. Our own buying stance is especially effective in the short-term market. Pre-negotiated deals often lock big agencies out of the market for short-term ('remnant') space and airtime. Media owners are much keener to approach us with short-term offers. Big agency deals are of value only to their very largest clients - where expenditure by smaller advertisers is often allocated inappropriately to 'top up' deals which are really beneficial only to their very biggest clients.
We are active in many other markets, including international (worldwide) and online sectors such as social media, search, banners, mobile and Teletext. We have significant current experience in international planning and buying. In addition, we can advise on and purchase 'below-the-line', direct marketing media such as direct mail, including list purchase, and targeted inserts and leaflet drops.