UK and international media planning and buying services

The setting of media budgets can be as simple - or as complex - a task as the marketing team involved care to make it.

Where the budget isn't already a fixed amount, Fox Media can assist in calculating the optimum spend for a particular task over a specified period.

There are over twenty standard approaches to the setting of media budgets, ranging from the simple 'what we can afford' approach to much more complicated methods which use modelling techniques to produce data sets which generate the required budget values.

In the area of response advertising, expenditure levels are often driven by previous response results; but even here there is almost always scope for experimentation (eg area weight tests). In micro-budgeting, the process whereby funds are allocated to specific media, cost:value considerations are a key factor, determined by both pricing and measures of response/conversion, awareness change or product sales, as appropriate.

We have significant expertise and previous experience in assisting clients and agencies with budget-setting for tasks such as new product launches, response-based campaigns, awareness advertising, re-launches, international activity, etc..

  
>> BUDGETING

SAME AS LAST YEAR
MEDIA INFLATION
A/S RATIOS
MARGIN-BASED METHODS
CASE RATE BASIS
SHORT TERM ALLOWANCE
"WHAT WE CAN AFFORD"
COMPETITIVE SPEND
SHARE OF VOICE, MARKET
TASK-BASED
MODELLING
RELATED TO TRACKING STUDY
DYNAMIC DIFFERENCE
MICRO-BUDGETING
TEST MARKET BASED
OPTIMISING SMALL BUDGET SPENDS
GROUP DEALS AND BUDGET SAVINGS

 


                                                                                                                                         
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Fox Media Company Limited   |   Tel./fax: 01354 740916 (from UK)   |   +44 (1) 354 740916 (outside UK)   |   Email: rf@foxmedia.co.uk

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